WOMAN BEHIND THE BRAND
Hey there, I´m Chris and I want to help you get there
Christine Middleton is the founder of Elevation Digital Boutique, one of Australia’s up and coming digital agencies supporting small businesses.
How a ‘job’ and personal heartache lead to finding her true passion
Chris was born in Adelaide, South Australia and is the eldest of 2 sisters, mother of 2 daughters, and grandmother of 2 grandkids (with 1 on the way). Her father was a war immigrant from the Ukraine, and Chris learnt first hand about the struggles of his family escaping the atrocities of war and concentration camps. She enjoys European family traditions, especially at Christmas time.
After being caught as a toddler hiding behind the couch taking apart her talking doll “to see how it worked”, technology was always of interest to her. Coming from an artistic family, she also had a passion for drawing in her childhood, especially horses.
A spinal injury at 15 put a stop to continuing in state-level sport, and her love of horse riding, but this didn’t stop her achieving Dux of the Class at Business College, after enduring spinal surgery and being restricted in a half body cast.
Chris started her working career in major events, specifically as a Project Administrator for the Adelaide Grand Prix engineering firm. She was married at 22, had 2 beautiful daughters then shortly after started her sole parenting journey when her children were only 1 and 3.
Realising she needed to financially support herself and kids, she then started her 20 year working career for one of the world’s largest wine companies. This lead to being their Global Business Intelligence Manager, and being responsible for the roll out of high profile global IT projects.
Although heartbreaking, a second marriage bought out her new directions, and Chris discovered her passion and strengths were setting up and supporting small businesses in the digital and creative space. This ultimately sparked a desire to run her own full-time business, and a redundancy gave her that opportunity to purchase a successful café, albeit just prior to COVID.
Not satisfying her natural creative side, she pursued an opportunity to create websites and phone apps for small businesses, leading to what Elevation Digital Boutique is today.
Elevation would not be here today if it wasn’t for the mentoring and personal development from the illustrious Aaron Sansoni. Without Aaron, Chris would have not found where she really wanted to be, nor learned how to grow businesses and build empires.
Some of my favourite things
I love being a Nanny
I have a dog and a cat
I LOVE living by the beach
I'm a pescatarian
My guilty pleasure is an Adelaide Hills Sauvignon Blanc
I'm studying to be a Qualified Nutritionist
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